Navigating 2026 with Creative Real Estate Featuring Chris Prefontaine
In this episode of The Real Deal with Asher Cohen, Asher sits down with Chris Prefontaine, CEO of Smart Real Estate Coach, multi-bestselling author, and host of the Smart Real Estate Coach Podcast — to unpack what’s ahead for real estate professionals entering 2026.
With uncertainty, optimism, and noise swirling in equal measure, Chris brings it back to what he knows best: creative real estate, strategic mindset, and the power of staying consistent in any market.
What We Cover:
2026 Market Sentiment: Why even billionaires can’t predict the future — and how to bulletproof yourself no matter what happens
Creative Real Estate 101: Chris breaks down real estate on your terms in the clearest way you’ve ever heard
The Real Deal Questions: The three must-ask questions he uses to uncover real seller motivation and create win-win deals
Why Creative Strategies Thrive in Uncertain Times: From tired landlords to buyers locked out of traditional financing
The Success Formula: Why plans outperform goals, and what agents/investors often get wrong about “results”
How to Become the Authority in Your Market: Books, podcasts, consistency, and the long game
Family Business Insights: How Chris built a thriving multi-generational real estate company — without forcing roles
2026 Growth Priorities: What Chris and his team are focusing on this year, and why it matters for agents and investors everywhere
Chris also shares a powerful reminder:
“Exposure matters more than any of us realize. Follow the people who are where you want to go — not the noise.”
And to top it off, Chris gifts all listeners free access to two of his bestselling books, no shipping, no gimmicks:
👉 Get your free books: 3paydaysbooks.com/asher
This episode is packed with practical wisdom, mindset shifts, and real strategies you can apply immediately — whether you’re a brand-new agent, seasoned investor, or somewhere in between.
Listen now and walk into 2026 with clarity, confidence, and creative options.
