Bluefishing with Steve Sims
High level Notes from the interview:
- We are solving a problem. 
- Aspiration marketing versus solution based. (3 reasons why people buy from you) - 1. Reputation 
- 2. Credibility 
- 3. Branding- We want clarity- your website is the trophy chest. Be the same person on all social media platforms. 
 
- Major brands post the same thing to REMOVE THE CONFUSION! - You can not brand yourself, your brand is what people say about you when you are NOT in the room. 
- How would you start your real estate business? - Clean up any confusion, establish your area of knowledge, today we want a WHO not a HOW. 
- Knowledge is showing your credibility. 

